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 The following thoughts were extracted from a talk by Perry Monaco, Head of Customer Service, Linkedin in 2015.

Creating Your Social Media Strategy.

  1. Understand Your Social Media Goals
    • Develop new customers, promote your brand, increase your reach. Understand why these are important to you. The best goals define your course of action.
    • Finding your path forward is predicated by having clearly defined goals.
  2. 5 Social Media Tips For Your BusinessAnalyse What Has Already Been Done
    • Do not attempt to re-invent the wheel, learn from your competition.
  3. Define Your Content Strategy
    • Consistently post on the same day and time each week.
    • Do not post pure advertising, this is a great turn-off. People prefer content that is useful to them in a general sense.
    • Be patient.
    • Use someone who has good writing skills and whom you trust to post in a manner that presents your brand favourably.
    • Apply common sense.
  4. Understand the winners and the dogs
    • Use analytics to monitor your social media results; if you cannot measure it, you cannot analyse it. Avoid paralysis by analysis
  5. Repeat what works

If you find you are having difficulty making decisions about your business, call us at 1-855-561-4589 or Contact Us by completing the form to the right of this page. We have your best interest at hand and work for a lasting relationship with all our clients.

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